Marketing built for dealerships · Limerick
Your stock, shot properly. Ready for DoneDeal within 24 hours.
30+ photos and a walkaround video for every car, from €50. Built for Irish dealerships, by someone who's sold cars on the floor.
What Limerick listings look like today
14/16
Limerick dealers we checked had cars on DoneDeal with fewer than 20 photos. None had video.
Z2GROWTH audit of each dealer's first 10 DoneDeal listings, 12 October 2026.
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9 in 10
dealer cars advertised online in Ireland are on DoneDeal.
DoneDeal, September 2026
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3 in 4
Irish car buyers start their search online.
Carzone survey of 2,000+ buyers, 2021
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+10%
higher sale rate for Auto Trader UK adverts with video than without.
Auto Trader UK, 2016. What another market found, not a Z2 result.
Same car, same day
A phone photo next to the Z2 shot.
Slide to compare. Same car, same spot, same light. The only difference is how it was shot.
Spec shoot, Limerick. Shown with the owner's permission.
The cost of waiting
What are phone photos costing you?
Put in your own numbers. This only counts costs you can check yourself: your team's time, and what a car costs while it waits to be listed properly.
a month of your team's time on photos. That's about 3 working days off the floor.
a month in holding cost while cars wait to be listed properly (about €8.28 a car a day).
At your average car value, €50 a car is about 6 days of holding cost.
How this is worked out
Holding cost a day = car value × (10.5% + 6.3%) ÷ 365. 10.5% is the average yearly drop in value of cars in Ireland (Cartell, December 2025). 6.3% is Bank of Ireland's motor finance APR, standing in for the cost of money tied up in stock. Your own stocking rate may differ.
Staff time = cars × minutes per car. A working day is 8 hours. These are estimates for your own figures, not a Z2 result.
Services
Three things, done properly.
Each one is priced so you can see what it costs against what it brings in.
Stock Media
€50a car · 6 cars minimum a visit
- 30+ photos, key shots first
- 60–90 second walkaround, sound on
- Ready for DoneDeal within 24 hours
Buyers expect at least 20 photos on an advert.
Auto Trader UK seller advice
Showroom Social
€1,000a month
- 13 short videos a month for TikTok, Reels and Facebook
- Your team and your stock, shot on your forecourt
- Monthly report: profile visits, messages and calls
72% of Irish adults say it matters that content is made by a person, not AI.
IAB Ireland and RED C, September 2026
Google listing
€500setup · then from €100 a month
- Profile cleaned up: hours, photos, categories
- Fresh photos and posts every month
- Every review answered within 2 working days
87% of Irish online car buyers lean towards dealers whose reviews they can read.
Carzone survey, 2021
All three together, with up to 20 cars a month: the Growth Retainer, €2,100 a month. Prices exclude VAT.
See full service detailsStart small
Six cars. No contract.
€300for six cars, first month only
Pick your six slowest cars. If the numbers don't move, you've spent €300 and you walk away.
Prices exclude VAT. Z2GROWTH isn't VAT registered yet, so no VAT is added.
- Shot within 7 daysI come to you. Your team has the cars valeted and keyed; I need a covered bay if it's wet.
- Ready within 24 hours30+ photos and a walkaround per car, named in order, ready to upload to DoneDeal.
- Day 14: a call with the numbersViews and enquiries on those six listings, against a screenshot taken before the shoot.
- Day 30: a one-page reportWhat moved, what didn't, and whether it's worth carrying on. Your call.
Who you'll deal with
Two and a half years selling cars taught me what gets a buyer to pick up the phone.
I know what a buyer asks before they make the drive, because I took those calls on a main-dealer floor in Cork. Z2GROWTH is me, based in Limerick, doing every shoot myself. I'm taking on two dealers before January so each one gets my full attention.
- On the floor
- 2.5 years
- Based in
- Limerick
- Every shoot
- Done by me
Next step
Ten minutes. Your stock. Your numbers.
Tell me when suits and I'll come to you, or ring you within one working day.