Creator x E-Commerce x Gaming

Growth Partner

Henry Burreson

Skillsets Used

Marketing Strategy, Team Management, Negotiation, Creator Partnerships, Social Media Content Creation, Influencer Marketing

Release date

2023

01. The Challenge

Henry worked at a global influencer and digital marketing agency to support both startups and large corporations. His tasks as an brand partnerships manager included designing marketing campaigns, sourcing influencers across all social media platforms, and reporting on KPIs to clients around the world. His primary account was Manscaped which he led the YouTube and Twitch influencer campaigns for.

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02. The Process

Henry led a team of 8 remote campaign support coordinators to identify, contact, and deploy across up to twelve active campaigns spanning YouTube, TikTok, Twitch, Instagram, Twitter, and Podcasts. He was responsible for not only the strategy but the successful execution and outcomes of all influencer campaigns.

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03. The Results

Henry achieved a 30 day ROI of 120% across all influencers for both YouTube and Twitch in the gaming category and won additional budget for the department raising the monthly deployments to over $100,000.