For car dealers in Limerick and Clare
Your stock, shot properly. Measured on your own enquiries.
30–40 photos, a walkaround video and the ad text for every car that arrives, plus your Google reviews looked after. Start with 3 cars, free, and see the numbers on day 14.
Denis Mc Carthy, Z2GROWTH, Limerick.
I spent two and a half years on a main-dealer sales floor.
What every car gets
Every car shot the same way, in the order buyers check.
- 30–40
photos: front three-quarter first, then dash, odometer, boot, service book, both keys and any marks.
- 60–90s
walkaround video on your own YouTube, linked in your DoneDeal gallery. Plus a 15–30s cut for your Facebook and Instagram.
- ~100
words of ad text and a title, written only from facts you confirm.
- /100
score for every ad on the Z2 listing standard, before and after. The target is 85 or more.
Shot on your route day within 7 days, ready within 24 hours. Car just in? List it straight away on your phone with the 9-shot card. I swap in the full set on the next visit and you bump it that day.
The method
The first 11 shots answer what a buyer asks before he drives out.
Is there a mark on it? Has it the book? Two keys? What's the boot like? A lot of ads don't answer those. Every car I shoot does, before the buyer has to ring and ask.
- Front three-quarter, driver's sideThe hero shot: whole car, wheel turned so the rim faces you
- Rear three-quarter, passenger side
- Side profileSquare on, wheels level
- Dash and screenFrom the rear door opening, screen on
- OdometerMileage readable
- Front seatsFrom the open driver's door
- Rear seats
- BootTailgate up, seats up
- Tyre and wheelTread and alloy both showing
- Service book
- Both keysBuyers look for them. A lot of ads leave them out
How it's measured
You'll see what it did, on your own numbers.
Before I touch anything, we score your ads, screenshot your stats, and you start a simple enquiry log. Each Z2 car is paired with a similar car of yours that gets no Z2 work. Same weeks, same bumps.
On day 14 you get one page: views and enquiries on the Z2 cars against your 3 paired cars and, for cars already listed, against the 14 days before. Good weeks and bad ones both go in.
This example layout has no numbers in it on purpose. Results go up here only once a dealer has seen his report and agreed.
14 days before and 14 days after
1. Each car, before and after
| Car | Score /100 | Views a day | Enquiries |
|---|---|---|---|
| Trial car 1 | — → — | — → — | — → — |
| Trial car 2 | — → — | — → — | — → — |
| Trial car 3 | — → — | — → — | — → — |
| Your 3 paired cars | — | — → — | — → — |
2. Z2 cars against your paired cars, same weeks
3. What callers mentioned
— of — callers mentioned the photos or the video.
4. What I'd do next
Which cars to bump, and what to change. If it didn't work, it says so.
Example layout · not a resultThe first step
Start with 3 cars, free.
I shoot 3 of your cars to the standard: cars that already get calls, or new arrivals if you'd rather. On day 14 you get the report.
No fee, and no obligation to carry on. I take a few dealers at a time.
Baseline visit
We pick 3 trial cars and pair each with a similar car of yours. I screenshot the stats.
Shoot day
Cars clean, with the service book and both keys. Your team moves them; I shoot.
Go-live
You upload the new media into the existing ads within 24 hours and bump all 6 cars that day.
Day 14
One page: what changed, on your numbers. Then it's your call.
Prices
Every price, up front. No VAT on top.
Every car that arrives, shot to the standard
- €330a month, up to 6 cars
- €600a month, up to 12
- €950a month, up to 20
Extra cars €50 each.
Your Google profile and reviews, looked after
- €150a month
Set-up included. 6-month minimum.
Aged stock clean-up
- €300once
Your 6 oldest cars reshot to the standard, with a bump plan.
Stock Media plans start from January 2027. Until then, start with the free 3-car trial.
What I won't promise
Page one on DoneDeal. That comes from bumps and Spotlight, which you already control. Nor a number of enquiries or sales: price, stock and how fast the phone gets answered matter as much as any photo.
What I will do: build each ad to win the click and the call when it does show up, and show you the numbers either way.
Google & Reviews
Your Google profile, looked after.
Buyers check your reviews before they drive out. Every buyer is asked for a review on collection day, not only the happy ones. Every review gets a reply within 48 hours. Three Google posts a week, and your profile kept right.
Once a month I check whether ChatGPT, Gemini and Google's AI answers name you for local searches. It's measured and reported, never promised. €150 a month.
Free, no strings
Steal this: the 9-shot card.
The 9 phone shots to take the day a car arrives, in order, so it can go up straight away. Print it for the lads.
Who you'll deal with
Me.
I do every shoot and edit every car myself, on fixed route days. You'll have my mobile number, not a call centre.
Your stock. Your numbers.
Ring me and we'll pick a time for the baseline visit. If I'm on a shoot, I'll ring you back within one working day.