Z2GROWTH · Marketing built for dealerships

Denis Mc Carthy

Founder, Z2GROWTH · Limerick

I shoot 30+ photos and a 60–90 second walkaround of every car on your forecourt, ready for DoneDeal within 24 hours. Two and a half years selling on a main-dealer floor taught me what buyers check first.

Book a 10-minute chat

Phone 083 846 3856 Email denis@z2growth.com

Denis Mc Carthy with his camera beside a car on a dealer forecourt

The Z2 standard

Every car, shot the same way.

Same shot list, same order, every time. The shots buyers check first sit at the front of the set, and the walkaround shows the car as it is, scuffs included.

  • 30+ Photos per car Front 3/4, side, rear, dash, seats, boot, odometer and any marks come first.
  • 60–90s Walkaround video Sound on: the key, the doors, the start-up. Then the full car and the interior.
  • 24h Ready for DoneDeal From when the car is valeted and keyed to files in your hands, named in order.

We checked 16 Limerick dealers on DoneDeal. 14 had cars listed with fewer than 20 photos, and none had video.

Z2GROWTH audit of each dealer's first 10 DoneDeal listings, 12 October 2026. Auto Trader UK advises sellers that buyers expect 20 images per advert.

Same car, same day

A phone photo next to the Z2 shot.

Slide to compare. Same car, same spot, same light. The only difference is how it was shot.

The car shot to the Z2 standard: low front three-quarter angle, clean background, even light The same car in a typical phone photo: high angle, cluttered background Phone photo Z2 shot

Spec shoot, Limerick. Shown with the owner's permission.

Start small

Six cars. No contract.

€300for six cars, first month only

Pick your six slowest cars. If the numbers don't move, you've spent €300 and you walk away.

Prices exclude VAT. Z2GROWTH isn't VAT registered yet, so no VAT is added.

  1. Shot within 7 daysI come to you. Your team has the cars valeted and keyed; I need a covered bay if it's wet.
  2. Ready within 24 hours30+ photos and a walkaround per car, named in order, ready to upload to DoneDeal.
  3. Day 14: a call with the numbersViews and enquiries on those six listings, against a screenshot taken before the shoot.
  4. Day 30: a one-page reportWhat moved, what didn't, and whether it's worth carrying on. Your call.